So this 4th of July I was thinking.
My thoughts have a tendency to wander, go around, deviate and many times end up in strange places, far from the original thought. Kind of like that sentence I just wrote.
Normally this blog is about my writing experiences, but today, I’m going to deviate. My original thought was about freedom of course. Freedom of governing ourselves given to us by the founding father. Freedom of choice in every day matters such as buying and choosing products. From there my thought was distracted by the news that TSA has asked for a 100% increase on what they get paid to do their job and it will be passed on to the consumer. Of course from there I began to think about why large companies fail.
Ever notice how a company starts? All shiny and new, with brand new ideas? Kind of like a new story. Then the company starts to grow, like the plot of a book. Everyone is sure it will maintain it’s growth and become great, like getting into a good read. Then, it collapses. What happened? The customer and reader become disenfranchised.
It’s simple. It is always about the money/greed. When it becomes driven by profit, you lose service. You would think it would be just about producing a great product. Nope. I have a great product, a BlackBerry. The product continues to please me, the service does not. Now I’m considering finding another phone that when I come across a problem like why does the phone keep shutting off, I can call a technician who can tell me I need a new battery, rather than having to be Sherlock Holmes to figure it all out.
Companies lose sight of what the original plan was. To provide a product that meets the demand of the customer and service to continue to keep the customer’s loyalty. When self-service was invented it was simply a capitalistic way of the company making more money. You thought you were getting a good deal when you had to put together that shelf unit you because you saved money yet in reality the company was saving itself in labor costs. Self-service serves only the company as they cut service to you and save on the bottom line.
Eventually, the company has to keep raising the prices to overcome falling sales. Cutting services to keep up income loses the loyalty of their customers and even more sales. Eventually, they go out of business. Why? Because another new and shiny company has figured this out and brings in a product that is better and cheaper and it starts all over again.
Look around and you will discover what products have actually lasted the test of time. If you find one, you will note they produce not only a quality product but it is backed by service and is still reasonably priced. Period.
I don’t fly anymore. Between the nickel and diming for services that were once complimentary, I also have to put up with TSA agents that treat me and everyone else guilty until proven innocent. I don’t like having my simple travel plans be suspect to a darker more sinister plan. I simply want to get on a mode of transportation, enjoy the trip and arrive safely. Instead I find hidden fees, extremely complicated rules on what I can carry on. There is nothing enjoyable about a flight crammed into a tin can with no comfort unless I pay for it. This doesn’t even include the utterly time consuming, personal-space-invading procedure of getting on the plane.
It now is a mode of transportation that has become over-priced, service-lacking, and anger inducing. Instead, I have discovered train travel. Simple. Train travel is wonderful, you can move about, and their dining is great. Service is old fashioned and welcomed.Of course if you are trying to get anywhere in a hurry, it has it’s drawbacks.
How does this pertain to writing a book? Same thing. Plots must be shiny and new. Service must be provided by giving a good story. Don’t produce one-size-fits-all stories and then increase the price as the trilogy goes on. No cliff hanging endings to force the customer to buy the next book.
As an independent author, we are a business unto ourselves. Let’s observe the mistakes the big companies make and remember what we offer as independents. Be hungry and competitive and never forget, service drives the product.
So in my convoluted way of thinking, I guess this did end up being about writing experiences. I hope you all have a safe and enjoyable 4th of July!